Advantage Networks has provided marketing expertise and execution to the following household names:
A partner of the Fall 2002 TicketAdvantage & Wendy’s Ticket-to-Win program, BellSouth helped paint the State of South Carolina orange (Clemson Tigers) and burgundy (South Carolina Gamecocks). BellSouth used 374,000+ game pieces to connect their Fast Access DSL service with college football fans and alumni. BellSouth received heavy earned media and radio coverage throughout the state as a result of the program. Additional value included:
Exposure to 374,400 South Carolinians
Favorable positioning of brand with Wendy’s restaurant patrons and Clemson and USC season ticket holders and fans
Connection with 18-34 year old males
Connection with South Carolina ’s most coveted sport: College Football
As a top-tier partner of the TicketAdvantage.com Baseball USA tour, Chevrolet painted America Red, White, and Blue through a strong on-site presence at over 55 major and minor league baseball parks during the summer of 2003.
Advantage Networks worked with Chevrolet to activate their participation in the tour. Elements included an on-site vehicle (Chevrolet Suburban) display and demonstration, database development, community-relations association through Make-A-Wish, integration with GMAC and XM Satellite Radio brands, and public relations/earned media.
Baseball, apple pie and ... General Tire? To promote this American tradition and launch the new General Grabber AT2 all-terrain tire, General turned to Advantage Networks’ Ticketadvantage.com Baseball USA tour.
As a top tier partner, General Tire utilized the tour as a platform to connect with customers and dealers, introducing General’s new product line. General activated the sponsorship with a full-time brand ambassador and General Tire vehicle that traveled with the tour. General invited local dealers in each city to the ballpark for a sneak peak at their new line of products and game tickets and dinner in a General Tire luxury suite. Additional value included:
Strengthening relationships with local General Tire dealers
Connecting General Tire with dealers and building awareness of new products
Taking orders for new product on-site
Building awareness of product line amongst consumers
Significant earned media through television, radio, and print
Advantage Networks negotiated and activated GMAC’s sponsorship of the TicketAdvantage.com Baseball USA tour. Specifically, GMAC Financial Services, GMAC Insurance, and GMAC Mortgage all participated in the program. With a goal of awareness and brand building for these new divisions, Advantage Networks was able to deliver on a number of fronts. These included:
Providing a platform for local GMAC representatives to connect with prospects
Building an extensive prospect database at every event
Significant earned media through television, radio, and print
GM Card worked with Advantage Networks to leverage the TicketAdvantage.com Baseball USA tour as an opportunity to enroll new customers of the GM Card. Building upon the existing relationship Chevrolet and GMAC already had with the tour, the GM Card was successful at acquiring new customers at over 55 venues in which they never before had a presence.
Looking for a grass-roots opportunity to provide live demonstrations of their new digital photography equipment, HP turned to Advantage Networks. By connecting with the TicketAdvantage.com Baseball USA tour, HP shot live digital pictures of fans and families enjoying the game. After a picture was taken, fans were provided a retrieval card to access the photo online.
The promotion was successful in branding HP as a leader in digital photography equipment and building consumer awareness of their new product line. HP also provided live demonstrations of new tablet, laptop, and IPAQ computers.
Louisville Slugger was searching for a grass-roots platform to introduce their summer 2003 line of baseball products to youngsters. They turned to Advantage Networks and the TicketAdvantage.com Baseball USA tour.
Slugger products were promoted through the use of batting cages, an interactive product tent, and the distribution of catalogs and premium items. This area quickly became a fan-favorite. Advantage Networks provided on-site personnel to act as surrogate sales representatives. These reps. provided answers to product questions, directed consumers to appropriate retailers, and gathered customer feedback.
The world’s leader in luxury motor coaches, Monaco worked with Advantage Networks and utilized the TicketAdvantage.com Baseball USA tour as a platform to connect with existing Monaco owners traveling throughout America. Monaco owners were invited to attend a tailgate party at over 55 baseball games throughout the summer. With superior customer service being a true point of difference between Monaco and other coach manufacturers, Monaco ’s sponsorship of the Baseball USA tour was effective in providing additional value to existing owners.
"Pace American was very satisfied with our involvement in the TicketAdvantage.com Baseball USA program. The tour gave us a great opportunity to showcase our products to thousands of potential customers throughout the country. The ballparks that they chose were especially attractive because of a fun, family-like atmosphere.
Their staff did a great job of keeping us informed of their needs and maximizing Pace's exposure through their promotional efforts. Their professionalism and courtesy reflected well on our brand.
If the right opportunity presented itself again, I would not hesitate to work with Advantage Networks once more. They were very thorough and professional, and delivered on what they said they would - a great tour with lots of exposure for the Pace American brand.”
A new-age media outlet for young people, Relevant Media Group turned to Advantage Networks for assistance in creating a unique mobile marketing program to further build their brand and consumer base at a grass-roots level. Advantage Networks is currently working with Relevant to in the creation of a summer 2005 live music tour.
As a new organization with interest in strengthening their brand outside of the Baltimore/Washington area, Ripken Baseball was looking for innovative grassroots programs to connect children and parents with Ripken Baseball’s camps and clinics.
Advantage Networks recommended and negotiated a corporate partnership with the TicketAdvantage.com Baseball USA mobile marketing tour which gave Ripken Baseball access to hundreds of thousands of families at 45+ major and minor league baseball games. The sponsorship was leveraged with an interactive information booth on-site at every event with a dedicated account representative dispersing information.
Additional leverage for the sponsorship included organizing community Quick Ball tournaments at the MLB All-Star game in Chicago, recorded in-stadium PA announcements by Cal Ripken, Jr., and of course by directly involving Bill and Call Ripken. Additional value included:
Building relationships with families across America
Building an extensive communications database at every event
Significant earned media through television, radio, and print
5.4 million impressions
“Ripken Baseball thoroughly enjoyed our association with the TicketAdvantage.com Baseball USA Tour. Your staff could not have been more helpful and accommodating and we would be pleased to work with you again on a project that would be beneficial to Ripken Baseball and its subsidiaries.”
John C. Maroon
Vice President, Communications and Branding
Anchored by a strong history and tradition, the 68 th annual Shrine Bowl has turned to Advantage Networks to identify new sponsorship opportunities. In addition, Advantage Networks will assist in the process of value creation, sponsorship sales and negotiation, and sponsor activation.
Charged with the goal of making the Southern Conference (SoCon) relevant with the right organizations, Advantage Networks has been working with the SoCon to develop meaningful corporate relationships. Thus far, Advantage Networks has been responsible for building relationships for the SoCon with Krispy Kreme Doughnuts and Microsoft Xbox.
In addition, Advantage Networks has been successful in signing a title partner for their 2004 SoCon Baseball Championship with the Virginia-Carolina Peanut Growers and the National Peanut Board.
The official interactive marketing and communications firm on record, TicketAdvantage.com has turned to Advantage Networks time and time again for reliable grass-roots and mobile marketing programs. Advantage Networks is responsible for reviewing all marketing proposals received by TicketAdvantage.com and identifying unique and innovative ways for TicketAdvantage.com to connect with consumers.
Thus far, Advantage Networks has crafted the TicketAdvantage & Wendy’s Ticket-to-Win promotion and the TicketAdvantage.com Baseball USA tour.
“We have been extremely impressed and satisfied with the work of Advantage Networks. They have a deep understanding of our marketing and communications needs, crafting cost-effective programs that have far exceeded our expectations.
An extremely professional and friendly staff, I would enthusiastically recommend Advantage Networks to anyone.”
An industry leader in test preparation tools and software, TestTools turned to Advantage Networks for assistance in corporate sales and sponsorship representation. Advantage Networks leveraged existing industry contacts and knowledge of the market to expand the presence and distribution of TestTools products throughout the state of Florida .
Virginia-Carolina Peanuts (VCP) came to Advantage Networks with one goal; increase the consumption of peanuts nationwide. After carefully reviewing available marketing opportunities, Advantage Networks recommended VCP participate in the TicketAdvantage.com Baseball USA tour. Activation for VCP included a booth on-site at all ballparks with health information about peanuts, as well as sampling. The promotion was successful in driving fans directly into the ballpark to buy and consume more peanuts.
As a sign of their satisfaction with our service, Virginia-Carolina Peanuts worked with Advantage Networks yet again by signing as the presenting sponsorship of the 2004 SoCon Baseball Championship.
TicketAdvantage & Wendy’s Ticket-to-Win was a full scale promotional campaign designed to build brand awareness and association amongst Wendy’s and Clemson and South Carolina fans and season ticket holders. Simultaneously, the promotion was responsible for driving in-store traffic and increasing the number of Biggie Size’s at each restaurant location. In addition, Wendy’s received:
Increase in Biggie Size’s of 5% overall during promotion
Favorable positioning of brand with Clemson and USC season ticket holders and fans
Connection with 18-34 year old males
Connection with South Carolina ’s most coveted sport: College Football
Aiming to increase awareness of XM Satellite Radio availability in General Motors vehicles, XM partnered with Advantage Networks’ TicketAdvantage.com Baseball USA tour.
By “piggybacking” on an existing relationship General Motors (GM) division Chevrolet had with the tour, XM conducted product testing on-site at 55 venues throughout the country. Through their involvement, XM increased exposure to prospective GM buyers and created relevance for consumers between the two brands.
