Dave McGillivray appointed Senior Advisor of Finish Line USA
(Charleston, SC) - Advantage Networks proudly announced today that Boston Marathon Race Director, Dave McGillivray has been appointed Senior Advisor of Finish Line USA, a mobile marketing tour. Advantage Networks and McGillivray have joined forces to take Finish Line USA in a trek across the nation.
Finish Line USA is a mobile runner’s village designed to educate, entertain, and inspire distance runners through interactive exhibits. The tour will visit 55 marathons and long distance road races throughout America in 2005, 2006, and 2007. During these three years, Finish Line USA will reach a captive audience of nearly 2 million runners and expo participants.
More than just a resource for runners, Finish Line USA is a grass roots mobile marketing endeavor designed to connect tour partners with distance runners, a large and growing market. The Finish Line USA experience will additionally include product sampling stations, runner photos, and a mobile Distance Running Hall of Fame.
“Dave McGillivray will be a dynamic addition to this ground breaking mobile marketing event,” says Dallas Burnett, Director of Sales for Advantage Networks. “His expertise and professionalism will be a great asset to Finish Line USA.”
McGillivray, a prominent figure is the world of running, will be lending his expertise and talents to enhance the Finish Line USA mobile marketing tour. His running accomplishments are many, including running across the USA- twice! Most importantly, many of his countless feats were done in the name of charity.
McGillivray has transformed his athletic achievements into vocational success. As Director of the Boston Marathon, McGillivray has received the prestigious Race Director of the Year Award. Since establishing DMSE Inc., McGillivray has produced over 600 road races. He is internationally known for his contributions to the sport of distance running.
“I’m thrilled to be a part of such an exciting event in the world of distance running,” says Dave McGillivray. “This is great vehicle to enhance the experience of each runner at every race on our tour.”
Finish Line USA is an interactive runner’s village visiting 55 marathons and long distance road races throughout America in 2005, 2006, and 2007. During these three years, Finish Line USA will reach a captive audience of nearly 2 million runners and expo participants. Finish Line USA will incorporate interactive exhibits that educate, entertain, and inspire distance runners. Additionally, the mobile marketing tour will include product sampling stations, runner photos, and a distance running hall of fame.
Advantage Networks (www.GoAdvNet.com) is leading the charge in progressive marketing programs and strategies. Anchored by experience in college, mobile, and sport marketing, Advantage Networks provides clients a full range of marketing services; which include creative development, program design, program activation and execution, sponsorship sales, representation, and negotiation. Advantage Networks is headquartered in Charleston, South Carolina, and a proud member of the Advantage family.
